The Seismic Shift That Has Brands Like Sony and Sennheiser Disrupting
The times they are changing… that bill the Democrats put through last year is shaking up an industry used to PHAT profits. Sennheiser has been my goto for headband headphones since the 70’s, so I might give their enhancers a try…
“What has happened over the last five years is there’s been a normalization of people wearing things on their ears, and a lot of them have talk-through features,” Miller says. “So our opportunity is for the mild to moderates, which is when you’re in the early stages of hearing loss; 80% of the patients in that market don’t do anything about it. So that’s our opportunity.”
While many of the companies displaying hearing devices at CES priced their products in the $800 to $1,000 range, there were some outliers. JLab was one, offering a device that’s priced at just $99, due out between July and September. It won’t have many of the features others offer, like customizable sound settings, but will be at a more acceptable price point for some consumers.
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