Twitter seeing ‘record user engagement’? The data tells a different story | ZDNET

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Despite Twitter’s owner Elon Musk’s slashing of Twitter’s workforce, Twitter is still a going concern. But as a former Twitter employee said: “You can blow both engines on a jet, and the jet is still going to glide.”

So far, Twitter’s glide has amounted to an 18.7% traffic decline as of March 2023, according to the web analysis site Similarweb. True, Musk told the BBC that Twitter was seeing record user engagement and that major advertisers were returning. But as David F. Carr, Similarweb senior insights manager, said bluntly: “We’re not seeing it.”

By Similarweb’s count, Twitter saw a 7.7% traffic year-over-year drop in March alone. In addition, Twitter’s unique visitor web count dropped 3.3% year over year in March. The Twitter Android app’s average daily active users were down 9.8% in March, with monthly active users down 8% year over year. Within the US, monthly active users were down 14% on Android and 15% on iOS.