Amazon thought Alexa would be the next iPhone. Turns out it’s a ‘glorified clock radio.’

Amazon’s Alexa was Jeff Bezos’ pet project; now it’s a target for the company’s cost-cutting.

Insider reported the Amazon division that built Alexa is on track to lose $10 billion this year.

Voice assistants were supposed to be revolutionary, but no one’s figured out how to make them profitable.

businessinsider.com