re: #125 rhuarc

If you watch TikTok all you’ll see are videos about how empty the stores were, that the Black Friday deals are not real, and that Black Friday was a failure this year because Americans are “broke”.

I was just waiting for the actual analytics to come out and expected it would be the biggest ever.

You can spin business news any way you want. I look at who is writing the article and draw my conclusions (people with skin in the ga,e will do the opposite of what they tell you to do IMHO.)

WASHINGTON - The National Retail Federation today forecast that holiday spending is expected to reach record levels during November and December and will grow between 3% and 4% over 2022 to between $957.3 billion and $966.6 billion.

“It is not surprising to see holiday sales growth returning to pre-pandemic levels. Overall household finances remain in good shape and will continue to support the consumer’s ability to spend.”

Despite a slower growth rate compared with the past three years, when trillions of dollars of stimulus led to unprecedented rates of retail spending during the pandemic, this year’s holiday spending is consistent with the average annual holiday increase of 3.6% from 2010 to 2019.

nrf.com